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    ZooZoos Vodafone GenNext Ads





    Vodafone have set a new standard in the TV advertising. Their New creation ZooZoos have lead the market to entire new segment of advertising.

    There is no star in any of those advertising campaigns featuring zoozoos.
    Few calls them "Men in White" and where others have chosen to call it "Aliens". but they are actually called ZooZooz. What so ever the name is all their Zoozoos ads are master piece.

    These ads have been done by O&M (Ogilvy & Mather) a worldwide subsidiary of WPP Group plc


    All Vodafone ads explain their services be it "chota credit", "cricket commentary" , "cricket alerts" or "Be the Star of the Match" etc. All wonderful.

    And apart from that one ad from Max New Your retirement plans is a wonderful ads where a man went roaming Lucknow to Kanpur.

    There are the ads which are making the IPL even more interesting. when match seems to be slow then one ad from Vodafone do the much needed cheering.

    Probable Impact
    * This ad can set a trend towards the innovation rather then star value advertisers will be thinking more in terms of innovation as it pays better.
    * Vodafone have clearly outdone Airtel and Reliance in the marketing and they have been getting good returns on that.
    * If they kept on innovating like this it will not be more time that they position them self as Market leader in Telecom ( currently they are the third largest after Airtel and Reliance communication.
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    All Commets



    PlatypusActually the ads were shot in Cape Town, South Africa and were edited and cleaned up by Platypus Productions. There is no "animation" and it certainly wasn't done by Indians, but by a very talented graphics designer and animator, Wilfred de la Querra.
    Zoo Zoo'sYes these are the good Zoozoos ads from Vodafone but this no way going to take them ahead of Bharti and Reliance communication. Bharti sell it's service majority because of the service it provides and what one can say about the reliance communication who have pioneered the CDMA technology in India.

    So Mate ads are good and this might help them up a little bit when compared to rivals. In India what sells it the star value and that those other companies have in excess.

    Previous ads from Vodafone done with Irrfan Khan were also good but they helped Vodafone to no await. Sachin sell Airtel in India
    OleigaThe company name is the Ogilvy n Mather and they are not based in India though they have office in India and the animation is also being created by Indians
    Ask me what else you want to know about this company as my elder brother works there.
    MannyAll these have been awesome i like the one when it one of the zoozoos was hit by the cricket ball. The broken head.
    Oh the one with beauty tips is also good. actually all are good i just can't stop seeing them again and again.

    I believe the zoozoos creator company must have made good buck while making this ad campaign. there is nothing like this presented before to the Indian views. Ads are more entertain then the match. Zoozoos rock all the way

    Well done O

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