Tags: Tirupati laddu , New Delhi

New Delhi : The Tirupati laddu, famous for its size, may soon get intellectual property rights as the the managing trust of the Temple is seeking geographical exclusivity for the delicacy.

The Tirumala Tirupati Devasthanams (TTD), a trust which manages the world's richest temple Tirumala Venkateswara Temple at Tirumala in Andhra Pradesh, has submitted an application before the Geographical Indication Registry seeking the GI tag.

"We have received the application regarding the Geographical Indication tag for Tirupati laddus," Controller General of Patents, Designs, and Trade Marks P H Kurian said.

The Tirupati laddu, made at Tirumala, is intensely sweet and made of tiny syrup-soaked balls called boondi. This is sold as Prasadam of Lord Venkateshwara.

Without giving details about the application and the basis on which this tag is being sought, Kurian said, "The trust has applied for the GI tag before the Geographical Indication Registry office in Chennai." Under the Geographical Indications of Goods (Registration and Protection) Act, 1999, the GI office functions under the Controller General of Patents, Designs, and Trade Marks.

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